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(Washington, D.C., August 4, 2025) – U.S. Secretary of Agriculture Brooke L. Rollins officially kicked off the inaugural Great American Farmers Market yesterday on the National Mall with an evening of festivities honoring America’s farmers, freedom, and 250 years of agricultural heritage.
Sunday’s programming was themed “America Grows: 250 Years of Liberty and Agriculture” and kicked off with the Ag Fest Concert, featuring performances by Mary Millben, the U.S. Navy Band, Boiled Jam, and headliners Big & Rich. Special appearances included Secretary of Agriculture Brooke Rollins and Small Business Administrator Kelly Loeffler.
“Yesterday we launched the inaugural Great American Farmers Market to honor our agricultural heritage and stand shoulder to shoulder with today’s producers who continue in that tradition to feed and fuel our nation. President Trump is the most pro-farmer president of our lifetime, and through his leadership, we are supporting farmers through unprecedented new international market access, lowering taxes, and boosting the farm safety net,” said Secretary Rollins. “Sunday was an incredible celebration of freedom, faith, and the families that built this country. Thank you to my friend and SBA Administrator Kelly Loeffler for joining us for the kickoff celebration, as well as the talented musical artists Mary Millben, the U.S. Navy Band, Boiled Jam, and headliners Big & Rich.”
Throughout the day, visitors experienced interactive market activities including:
- Golden Tractor Photo Op, Highland Cows, Live DJ Sets, and headliners Big & Rich
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America250 Airstream: A mobile storytelling hub where attendees shared what America means to them
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John Deere Tractor Display: Guests posed with iconic farming machinery
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Barnyard Bash: Tractor Supply Company hosted games, giveaways, and ag education for kids
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Chobani American-Made Dairy Booth: Highlighting farm-to fridge dairy products and giveaways
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America250 Merch Tent & USDA Gift Shop: Limited-edition America250 merchandise and farmers market finds at the USDA giftshop
Coming Up Today: Make America Healthy Again (MAHA) Monday
On Monday, August 4, USDA continues the market with Make America Healthy Again Monday, highlighting wellness, fresh food, and healthy families.
Program features include:
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A Live Cooking Demonstration with Secretary of Agriculture Brooke Rollins, Secretary of Health and Human Services Robert Kennedy Jr., and Fox News’ Rachel Campos Duffy, using fresh ingredients from the farmers market
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Goat Yoga on the USDA Lawn at 6:30pm (BYOM: Bring your own mat!)
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Chobani’s dairy and fruit tent showcasing American-grown ingredients
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Grow and Snack Station with Common Threads
Please refer to this link for a detailed event schedule.
In the spirit of National Farmers Market week, we encourage everyone around the country to visit their local farmers market. USDA’s Agricultural Marketing Service connects consumers to producers at over 8,600 farmers markets nationwide through the National Farmers Market Directory at www.usdalocalfoodportal.com.
THANK YOU to our Generous Presenting Sponsors
USDA gratefully acknowledges the support and sponsorship of the following companies for helping to make this event possible: Chobani, John Deere, Tractor Supply Company, and Visa.
For updates and full programming details, please visit: www.usda.gov/gafm.
Connect With Us!
For updates on this upcoming event and other news, follow USDA on X, Instagram, and Facebook, and follow Secretary Brooke Rollins on X and Instagram.
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