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(Washington, D.C., July 31, 2025) – U.S. Secretary of Agriculture Brooke L. Rollins invites families, food lovers, and patriots alike to the Great American Farmers Market on the National Mall in Washington, D.C., August 3 – 8, 2025. This weeklong celebration will be a vibrant showcase of American agriculture, with over 50 daily booths from farmers, ranchers, producers, and vendors across the country, offering a diverse array of goods and experiences that embody the heart of rural prosperity and innovation as a celebration of American agriculture and entrepreneurial spirit. The Great American Farmers Market is celebrated in partnership with America250 and hosted during National Farmers Market Week.
“America was founded by farmers, ordinary citizens who tilled the land, fed their families and neighbors, and built a nation rooted in freedom and self-reliance. The Great American Farmers Market is our opportunity to honor that legacy and stand shoulder to shoulder with today’s producers who continue in that tradition. President Trump has stood firmly behind America’s farmers by cutting taxes and strengthening the farm safety net, and now we’re bringing the bounty of their hard work to showcase in our nation’s capital,” said Secretary Rollins. “Featuring over 50 daily booths from vendors across the country, this market showcases the strength and boundless spirit of American agriculture. A very special thank you to our presenting sponsors who helped make this market possible: Chobani, John Deere, Tractor Supply Company, and Visa. We invite you to come for the food, stay for the fun, and leave inspired by the enduring spirit of American agriculture.”
Event Details
When: August 3 – 8, 2025 | 4:00 – 8:00 p.m. ET Daily
Where: National Mall | 1400 Jefferson Dr. SW, Washington, D.C. – across from the USDA Whitten Building | Closest Metro Station: Smithsonian
Admission: Free and open to the public
Bring your shopping bags and blankets and join in on the fun of this historic farmers market and celebration of our nation’s 250th birthday!
Check back here for updates and more information on each day’s activities.
Star-Studded Lineup You Won’t Want to Miss
The week welcomes an exceptional roster of national leaders, including Cabinet members Brooke Rollins, Robert F. Kennedy Jr., Linda McMahon, Kelly Loeffler, Scott Turner, and Lee Zeldin. Joining them are faith and community voices Rachel Campos-Duffy, Dr. Alveda King, Pastor Jentezen Franklin, and Jenny Korn. The week is packed with powerful performances from Big & Rich, LOCASH, Danny Gokey, Mary Millben, and the Free Chapel Band—bringing music, meaning, and patriotic celebration to the heart of the National Mall.
Daily Programming
Sunday, August 3 – America Grows: 250 Years of Liberty and Agriculture
Kicking off the festivities by honoring the deep roots of farming and freedom in America.
Ag Fest Kickoff Concert: Celebrate America250 and the start of our week-long farmers market with a special concert you won’t want to miss! Featuring special appearances by Secretary of Agriculture Brooke Rollins and Small Business Administrator Kelly Loeffler, plus performances by Mary Millben, the U.S. Navy Band, Boiled Jam, and headliners Big & Rich.
Daily Market Activities Include:
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America250 Airstream: Stop by to share what America means to you and celebrate stories, values, and voices from across the nation.
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Merchandise: Celebrate 250 years of American history with exclusive merch from the America250 tents on the USDA Lawn. Look out for limited-edition farmers market finds at the USDA Giftshop!
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American-made Dairy: Learn how American dairy farmers produce billions of pounds of milk to help make Chobani’s nutritious products – from cow to cup. Grab a sample and score some fun giveaways!
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Tractor Display: Strike a pose with a John Deere Tractor and the iconic machines that have shaped American farming since 1837.
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Barnyard Bash: Cool off at Tractor Supply Company’s booth with cornhole, kid’s activities, giveaways, agricultural education, and more.
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Small Business Administration (SBA): Connect with the SBA’s Rural Affairs team and learn how small farms and businesses can access funding, training, and growth resources tailored for rural communities.
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Food Safety: Learn about food safety with USDA’s Food Safety and Inspection Service (FSIS) general safe food handling practices.
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Golden Tractor: Snap a memorable photo with this iconic symbol of American agriculture.
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Live DJ: Enjoy curated daily sets from our family-friendly DJ, who will create a welcoming soundscape for your farmers market shopping experience.
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National WIC Breastfeeding Week: USDA celebrates National WIC Breastfeeding Week and promotes healthy families through WIC’s support services and whole-nutrition access. Look for a privacy booth to support nursing mothers and young families.
Activities for All Ages:
- Meet Smokey Bear and mascot friends from USDA
- Stop by Tractor Supply Company’s booth to meet a Highland Cow
- Visit USDA’s Farmers Production and Conservation (FPAC) booth for farm fun kids activities and giveaways
Monday, August 4 – Make America Healthy Again (MAHA) Monday
Celebrating the Make America Healthy Again movement.
Program Features: Secretary of Agriculture Brooke Rollins and Secretary of Health & Human Services Robert F. Kennedy Jr. team up with Fox News’ Rachel Campos-Duffy for a live cooking demo with healthy, fresh ingredients straight from the Farmers Market.
Activities for All Ages:
- Stop by USDA’s front lawn for Goat Yoga and meet the goats beginning at 6:30 PM (BYOM: Bring your own mat or towel)
- Stop by the Chobani tent to learn about how its products made with American dairy and fruit support farmers and local communities.
- Grow and Snack Station with Common Threads
Tuesday, August 5 – Faith and Fellowship Tuesday
Coming together for a day that highlights unity, gratitude, and service in agricultural life.
Program Features: A heartfelt celebration led by Secretary of Agriculture Brooke Rollins, USDA Senior Advisor on Faith and Community Outreach Dr. Alveda King, and Secretary of Housing and Urban Development Scott Turner. The event will feature a panel of faith leaders, including Jenny Korn from the White House Faith Office, and special remarks by Pastor Jentezen Franklin. Featuring musical guest Free Chapel Band and headlining artist Danny Gokey.
Activities for All Ages:
- Faith and Flowers: Flower arranging fun at the flower truck
- Meet and greet George Washington
Wednesday, August 6 – Forests and Firefighters: Protecting America's Legacy
Honor those who protect our national treasures and discover how USDA safeguards our landscapes.
Program Features: Secretary of Agriculture Brooke Rollins, Secretary of Education Linda McMahon, and Environmental Protection Agency Administrator Lee Zeldin spotlight the importance of wildfire readiness while celebrating Smokey Bear’s 80th birthday and a fiery performance by LOCASH.
Activities for All Ages:
- Firefighters and Firetrucks: Join real-life heroes and climb aboard a firetruck on Jefferson Drive while learning how to outsmart wildfires!
- Smokey Bear Birthday Bash: Celebrate with Smokey Bear, learn about wildfire tips, and join a scavenger hunt packed with prizes
- Stop by the National Forest Foundation (NFF)’s booth to learn about our forests with tree sapling samples
- Pick up a free Superhero Comic Book by Visa to learn about financial literacy for kids
Thursday, August 7 – America the Beautiful Day
Celebrating the breathtaking beauty of our nation’s land, people, and agriculture.
Program Features: From George Washington’s cellar to today’s science: George Washington will join us to talk about his 250-year-old cherries, connecting our agricultural past to the future of food and farming.
Activities for All Ages:
- Step onto USDA’s lawn at the People’s Garden for a hands-on tour, head next door to the Rainfall Simulator and see how healthy soil helps protect our land from erosion and runoff in real time
- Barnyard Bash: Stop by Tractor Supply Company’s booth to meet a Highland Cow and more
- Visit USDA’s Office of Tribal Relations (OTR) booth to learn about Tribal agriculture, traditions, and resources
Friday, August 8 – Farmer and Family First Friday
Ending the week by spotlighting the farmers, ranchers, and producers who keep America growing strong.
Program Features: Family Movie Night featuring a storied classic, Charlotte’s Web. Wrap up the Great American Farmers Market with a heartwarming evening under the stars! Snuggle up on a blanket, grab snacks from the market, and join us on the National Mall – movie starts at 6:30pm sharp.
Activities for All Ages:
- Farmyard Fun with Face Painting and Balloon Animals: Sport a fruity masterpiece on your cheeks, then saddle up with a balloon pig, horse, or cow
- Stop by USDA’s Farmers Production and Conservation (FPAC) booth for farm fun kids activities and giveaways
- Meet Smokey Bear and mascot friends from USDA
Please refer to this link for a detailed event schedule.
What’s at the Market?
Vendors for the Great American Farmers Market: Visitors can shop from an exciting mix of American producers and vendors offering farm-fresh produce and food, handcrafted goods, specialty items, and more. See the full list of vendors below:
Baked Goods
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Baguette Republic – Rustic, artisanal baked goods
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Blended Desserts – Brownies, muffins, and sweet treats
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Grace's Pastries – Pies, pastries, cookies, and gluten-free items
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VegHeaven – Vegan baked goods
Beef/Pork
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Angies Acres – American Akaushi Wagyu beef
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Beck Ranch Premium Meats – Beef and pork (25 varieties) with custom seasonings
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Chimney Stack Farm – Premium beef and pork cuts
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EcoFriendly Foods LLC – Full farm range: beef, pork, lamb, goat, poultry, rabbit, and turkey
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Fischer Farms Natural Foods – Grass-fed beef with hot samples
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Freedom Valley Farm – Pork belly (45+ varieties)
Dairy
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Balfour Farm LLC – Artisan cheese (22 varieties) and cured meats
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Dutch Country Cheese – Classic cheese and curds
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Leadercreek Holstein – Fresh milk
Food Concessions
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Ana's Twist – Empanadas, soups, bakery, beverages
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Bluegrass Kettle Masters – Sweet and salty kettle corn
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Bun’d Up – Sticky bao buns, rice bowls
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Just Peachy Pueblo Biscochitos – New Mexico-style cookies
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Lapp Valley Farm Creamery – Ice cream (16 rich flavors)
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My Alfajor LLC – Empanadas and Latin cookies
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NB Food – Asian noodles, egg rolls, bubble tea
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Nurture Greens (OurFarm DC) – Cold-pressed juices and salad greens
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Pop's Praiseworthy Popcorn – Hand-crafted gourmet popcorn
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Redbanks Beef Farm LLC – Beef, pet treats, and skincare
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Timber Pizza Co. – Artisan wood-fired pizza
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Uncle Dave's Kettle Korn – Kettle corn in 5 bold varieties
Honey/Beeswax
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Edgewood Apiaries and Farm – Honey, beeswax candles, balms, soap
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Neighborhood Nectar – Raw honey and honey drinks
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Rock Hill Honey Bee Farms – Honeycomb, jams, soap, skincare
Jams, Jellies, Pickles
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Bad Ass Pickles – Pickled foods (20 varieties)
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Freedom Pickles – Pickles with a kick (3 varieties)
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Whisky Ridge Farm – Jams and pickled goods
Produce
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Artisan Milling Company – Ground corn and grits
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Communitas Farm – Tomatoes, squash, peppers, cucumbers
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Foot of the Mountain Farm – Vegetables, fruits, eggs
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Frey Farms – Watermelon, strawberry and peach agua fresca
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Kennedy Milling Co. (4Sisters) – Organic Rice (5 varieties)
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North Florida Elderberry, LLC – Elderberry syrup, lemonade, juice
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Utah Farm Bureau – Peaches, apples, sweet corn, dried cherries
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Valley Mill Microgreens – Microgreens, salad greens, grow kits
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Your Neighbors Farmstand – Tomatoes, corn, peppers, squash, blueberries
Soap
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Fairy Greens (Everlands Everything LLC) – Lavender-infused bath products
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Seek Lavender LLC – Lavender oils, herbal remedies, skincare
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Spark Change – Fire starters, coffee kits, organic accessories
Specialty Meat Producers
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MeatCrafters – Gourmet sausages and charcuterie (37 varieties)
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Otis Farms, LLC – Jerky Toppers (dog treats)
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Red Rose Cattle Company LLC – Handcrafted beef jerky
Specialty
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Calluna Flower Truck – Cut flowers (20 varieties)
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Earth-Worker, LLC – Nutritional Supplements (18 varieties)
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Patrick Ruddy Photography – DC focused photography prints
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Peculiar Pantry, LLC – Almonds, candy/confectionery, pecans
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Resilient Earth – Fertilizer products
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Suka Nuts – Granola, candied pecans, peanuts
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Virginia Spores & More – Gourmet mushrooms
Regional Showcases
- American Farmland Trust
- Kentucky Department of Agriculture
- Oklahoma Department of Agriculture, Food, and Forestry
- Shop Kansas Farms
SNAP PARTICIPANTS WELCOME!
We are proud to support nutrition access for those in need. There will be a handful of vendors that accept the Supplemental Nutrition Assistance Program (SNAP).
In the spirit of National Farmers Market week, we encourage everyone around the country to visit their local farmers market. USDA’s Agricultural Marketing Service connects consumers to producers at over 8,600 farmers markets nationwide through the National Farmers Market Directory at www.usdalocalfoodportal.com.
THANK YOU to our Generous Presenting Sponsors
USDA gratefully acknowledges the support and sponsorship of the following companies for helping to make this event possible: Chobani, John Deere, Tractor Supply Company, and Visa.
For updates and full programming details, please visit: www.usda.gov/gafm.
Connect With Us!
For updates on this upcoming event and other news, follow USDA on X, Instagram, and Facebook, and follow Secretary Brooke Rollins on X and Instagram.
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